A lot of effort goes into the creation of planograms, but brands often overlook the staff who are actually tasked with the execution. With this information in hand, brands can build the most valuable planograms possible.Įven if your category manager or planogram specialist offered you the best possible planogram, it won’t do much good if your staff fail to implement them accurately. Many easy planograms have provisions to generate the required planogram reports. You need insights into foot traffic, strong performers, customer preferences, retail trends and more to design an impactful planogram. Viable workflows can be created by deriving insights from the sales data. Overcomplicating the planogram process can backfire over the long run.

Planograms should be revised according to the sales data. This can affect the product performance if done randomly, without a thoughtful strategy.ĭata plays a vital role in creating planograms. Some planners change their planograms more often, especially if they are relatively new to retail merchandising. Planograms are flexible in terms of scope and detail, covering as much as an entire store or a single promotional display. Following are some of the planogram troubles, to be watched out and fixed. By recognizing the most common obstacles to planogram execution, manufacturers and retailers can address them before they even occur. However, planogram execution doesn’t always go as smoothly as planned, resulting in poorly mapped out retail displays. Even though planning any in-store presentation is critical, what really counts is the final execution of the plan.

Planogram is an essential tool in setting up optimized retail shelves, adhering to merchandising best practices. Well planned and executed retail strategy and marketing is crucial for merchandising.

Holiday planogram retail displays 2017